About.com sold its Sprinks ad network to Google and will start displaying Google AdWords on the About.com sites under the Sponsored Links section. The inclusion of the Google text ads has not yet caused much reduction in the pop-up and graphic ads on the site, but that may be an eventual by-product which will make looking for information content on About.com sites much easier.
Greg R. Notess [greg@notess.com ; www.notess.com] is a reference librarian at Montana State University and founder of SearchEngine Showdown.com.
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