The customer might always be right, but not every video-storeowner knows what the customer wants.
That was the big puzzle at the recent Video Software DealersAssociation show in Las Vegas. As competition intensifies in thevideo retail world, the only way for the independent store owner tobeat the big chain stores is to customize to suit its clientele.
A study by Nielsen Media Research and consultant Michael Shalettshowed that many store owners have no idea what the public wants.
The video dealers' group commissioned Nielsen to conduct ahousehold research project in late spring and early summer todetermine how people use their videocassette recorders and …
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